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Social Growth / 2021 to 2023

Growing TheSequence on X/Twitter

Built a data-informed social growth engine for a research-grade AI/ML newsletter, taking X/Twitter from under 1,000 to 46,000 followers with near-zero paid budget.

Highlights

  • Grew X/Twitter from under 1,000 to 46,000 followers.
  • Generated 20M+ impressions across the run.
  • Scaled monthly reach from 37K to 2.4M impressions.