Work

Selected projects and case studies

Content strategy, editorial systems, technical writing, and audience growth work across AI, data, and developer education.

Editorial Strategy / 2025 to present

DataTalks.Club Content Programs

Led cross-channel content for course launches, social, and newsletters with a focus on technical clarity and measurable demand generation.

  • Content Strategy
  • Newsletter
  • Social Media
  • Analytics
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Social Growth / Jan to Apr 2023

DataTalks.Club Social Growth

Rebuilt LinkedIn and X content strategy for a global data community, improving engagement quality, clicks, CTR, and course sign-ups in a four-month part-time role.

  • LinkedIn
  • X/Twitter
  • Newsletter
  • Figma
  • Community Growth
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Content Strategy / 2024 to 2025

Learn Prompting Content Strategy

Owned the editorial system for docs, blog, newsletter, and social channels for an AI education platform serving millions of users.

  • SEO
  • Editorial Ops
  • Technical Writing
  • Team Leadership
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Research Writing / 2023 to 2024

Turing Post Editorial Work

Contributed to a research-grounded body of AI/ML editorial work across explainers, company profiles, historical analysis, and curated research lists.

  • Research Writing
  • AI/ML
  • Editorial Systems
  • Primary Sources
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Social Distribution / 2023 to 2024

Turing Post Social Growth

Continued the growth of the former TheSequence social account under the Turing Post brand, making social the newsletter's third-largest subscriber acquisition source.

  • X/Twitter
  • LinkedIn
  • Newsletter Growth
  • Distribution
  • Team Onboarding
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Social Growth / 2021 to 2023

Growing TheSequence on X/Twitter

Built a data-informed social growth engine for a research-grade AI/ML newsletter, taking X/Twitter from under 1,000 to 46,000 followers with near-zero paid budget.

  • Social Strategy
  • X/Twitter
  • Newsletter Growth
  • Analytics
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